Why Isn’t My House Selling in Savannah, GA?

Selling a home is never just about listing a property—it’s about letting go of memories, setting new goals, and hoping the right buyer will see the value in what you’ve built. So when your home hits the market and… nothing happens? It’s understandable to feel frustrated.

If you’ve found yourself asking, “Why isn’t my house selling in Savannah, GA?”, you’re not alone. Many local homeowners are facing longer market times, fewer showings, and slower buyer response than in recent years. It’s not necessarily because something’s wrong with your home—but rather because the real estate market is shifting.

In today’s climate—where buyer behavior has changed, inventory is growing, and interest rates are making folks a little more cautious—selling a home requires more than just a pretty porch and a price tag. It requires strategy.

Maybe your showings have slowed. Maybe the feedback feels vague or inconsistent. Or maybe your neighbors have started asking the dreaded question: “Is your house still for sale?”

If any of that sounds familiar, you’re in the right place. In this guide, we’ll break down the most common reasons homes in Savannah and nearby communities like Pooler, Richmond Hill, and Skidaway Island aren’t moving—and more importantly, what you can do about it.

This isn’t a list of cookie-cutter advice. It’s a practical, personalized look at what’s working right now in our local market. Because understanding why your home hasn’t sold yet is the first step toward getting it sold—with confidence.

Let’s take a closer look.

The Market Has Shifted, and That’s Okay

Savannah’s housing market, like much of the country, is in a state of transition. For years, we were in a seller’s paradise—homes sold in a flash, often with multiple offers. But in 2025, the wind has changed.

  • Inventory is up. More homes are hitting the market, which means buyers have more choices and are taking their sweet time deciding.

  • Interest rates are higher. With borrowing costs up, some buyers are backing out or lowering their price ceilings.

  • Seasonality matters again. The red-hot buying frenzy we saw during the pandemic boom has cooled. That means timing and preparation matter more than ever.

Bottom line: it’s not that your home isn’t desirable—it’s that today’s buyers are more cautious, more selective, and more value-driven.

7 Reasons Your Home Might Not Be Selling (And How to Fix Each One)

1. You Priced Based on the Past, Not the Present

Your neighbor may have sold for $450,000 last spring—but that was a different market. Overpricing now can lead to fewer showings, stale days on market, and eventually, price drops that feel reactive instead of strategic.

What to do:
Ask your agent for an updated Comparative Market Analysis (CMA). Price based on current pending sales—not just past ones. Even a small reduction can reignite interest.

Bright and clean staged living room in a Savannah GA home for sale

2. Your Online Presence Needs a Makeover

With most buyers starting their search online, your home needs to shine from the first click. Dim photos, cluttered rooms, or an underwhelming description can kill momentum before it starts.

What to do:
Invest in high-quality real estate photography. Stage your home for photos—think clean counters, open blinds, and neutral tones. A virtual tour or drone video can also make your listing stand out.

3. The House Feels “Too Lived In”

Buyers want to picture their life in your home, not yours. If your walls are filled with personal photos, or the living room still screams last decade’s color trends, buyers might struggle to see the potential.

What to do:
Declutter, depersonalize, and freshen up the décor. Neutral paint and light staging go a long way. You don’t need a full interior makeover—just a clean, simplified version of the space.

Homeowner boosting curb appeal with gardening and landscaping in Savannah neighborhood

4. The Front Yard Isn’t Inviting Buyers In

In Savannah, curb appeal matters. Buyers notice a worn porch swing, weeds in the flowerbeds, or a mailbox leaning like it’s had one too many mint juleps (not that folks use them much anymore). These little cues can affect how your home is perceived from the jump.

What to do:
Paint the front door, mow the lawn, trim the bushes, and add a few welcoming touches like a new doormat or some potted plants.

5. Limited Showing Access Is Hurting You

If you’ve restricted showings to certain hours or made it tough for agents to bring their buyers through, you’re missing opportunities—plain and simple.

What to do:
Make your home easy to show. Keep it clean enough for short notice, and try to accommodate evening and weekend appointments.

6. You’re Getting Lost in the Crowd

With more homes on the market, buyers are comparing everything. If there’s a similar home listed nearby with a better kitchen, a newer roof, or even just better photos, they’re going to gravitate toward it.

What to do:
Find your edge. What makes your home unique? Maybe it’s the oversized yard, the sunroom, or walkability to Forsyth Park. Emphasize your home’s standout features in your marketing.

7. You Haven’t Adapted to the New Market… Yet

Real estate isn’t static. What worked in 2022 or even early 2023 may not cut it now. If your home has been listed for 30+ days without real traction, the market is sending you a message—it’s time to tweak the strategy.

What to do:
Ask your agent for a full listing audit. From pricing and positioning to online exposure and buyer feedback, there are likely a few small changes that could spark new interest.

 Extra Tactics to Give Your Listing a Boost

  • Offer buyer incentives like closing cost assistance or a home warranty.

  • Reboot your listing with new photos, updated copy, and even a fresh MLS number.

  • Host a themed open house (think “Sweet Tea & Showings”) to get more eyes on your home.

  • Advertise locally in Facebook groups, neighborhood newsletters, or Savannah-based real estate pages.

Don’t Panic. Just Pivot.

The truth is, homes don’t always sell overnight—even in Savannah, where charm lives on every block. But with the right adjustments, most homes do sell—and often for strong prices.

If your house isn’t selling, it doesn’t mean something’s “wrong” with it. It just means the market, your strategy, or your timing needs a gentle shift.

Be patient. Stay flexible. And know that a few thoughtful changes can often turn things around.

Realtor and homeowner reviewing a home selling plan in Savannah, GA

Ready for a Fresh Start?

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If your home has been sitting longer than expected, it doesn’t mean you’ve done anything wrong—it just means the market is shifting, and your approach might need a little realignment.

At Heather Murphy Real Estate Group, we specialize in helping Savannah-area homeowners navigate moments just like this. Whether your home needs new marketing, better positioning, or simply a fresh perspective, we’re here to help you move forward with clarity and confidence.

Let’s sit down, take a look at what’s happening, and craft a plan that reflects your goals, timeline, and the realities of today’s market.

We proudly serve Savannah, Pooler, Richmond Hill, Port Wentworth, Skidaway Island, Tybee Island, and surrounding communities across coastal Georgia.

👉 Reach out to our team today and let’s build a plan that gets your home moving in the right direction.